Business Description

Award-winning boutique public relations and branding firm, with a foothold in Los Angeles, California. The firm was an early mover in the Cannabis space and is now starting to expand its presence in the psychedelics and hemp spaces. The company offers a comprehensive suite of services including PR, branding and design, digital marketing, technology solutions, and integrated digital media management. 

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Key Metrics

$771K 2023 revenue 

$131K 2023 SDE | 17% margin and 20% CAGR from 2021 to 2023

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 Background

This mid to high-end luxury lifestyle PR firm, with over 45+ years of experience, has catered to clientele in the growing cannabis industry for over a decade. With a foothold in Los Angeles, the epicenter of legal cannabis, all operations are now fully remote. The experienced management team, includes full time employees and tenured consultants, who will stay with the company post sale. The owner and CEO wishes to retire but is flexible and willing to stay onboard as a full-time employee to pass on knowhow and transition the brand, connections, and relationships.

Key business details

• Remote Operations: Adopting a remote-first model in 2024 has increased expected margins by 3%-5% and improved overall operational efficiency.
• First mover advantage: Being a pioneer in the cannabis industry has established a strong brand presence and provided solid foundational knowledge.
• High-Growth Sector Expertise: Extensive know-how and valuable relationships in the legal cannabis and psychedelics markets drive significant industry insights and inroads.
• Media Connections: A robust network in mainstream and social media outlets ensures high-profile placements, with collaborations involving influencers and blogs that attract monthly audiences ranging from 50,000 to over 750,000.

Growth opportunities

• Geographic expansion: Capitalize on the legalization of cannabis in a growing number of states to enter new markets and drive revenue growth.
• Portfolio Expansion: Pioneer marketing in the emerging psychedelic industry at the nascent stages of legalization, expanding the firm’s market reach and first-mover advantage as legalization progresses.‍
• Strategic Partnerships: Enhance topline growth by forming lead-generation partnerships, increasing the firm’s client base and revenue potential.